Getting the right music promotion company is one of the most important things that you can do for your career. You may be a great artist but if you cannot get the right people to listen to your demo tapes you will remain in obscurity and no one will know how talented you are. Many young people who are new to the music business have no idea how to go about choosing the right music promotion company. Here are some of the things that you should look into:
• You should find out whether the company that you have in mind has any experience in your genre. The fact that a promotion company has had success in one genre doesn’t mean that it will automatically succeed in another.
• You should ask the company to give the names of a few artists that they have worked with in the past so that you can get references. It is very important to talk to other clients of the company because you can find out all sorts of things including how effective their promotion services are and whether they are easy to work with.
• You should be very careful about the kind of contract you sign. There are some music promotion companies that exploit their clients because they know that they have no knowledge of the music business. It is a good idea to find an entertainment lawyer to walk through any contract before you sign it.
• You should find out where they will promote your music and when. If, for example, they suggest that you should promote in another country it means that there are additional expenses involved, so they should find a way to cover them that doesn’t affect your income.